Chi ming yu chun giu

Pang Ho-cheung / Hong Kong / 2010 / 104 min / Cantonese with English, Chinese subtitles / color / 35mm


Best Screenplay 2011 Hong Kong Film Awards

This year’s SDAFF has a plethora of romantic comedies to choose from. None are as charming and colorful as LOVE IN A PUFF, a film whose premise stems from a Hong Kong phenomenon called “hot potting,” or basically alleyway smoke breaks during work, after the government imposed an indoor smoking ban in 2007.

Cherie (Miriam Yeung) is a cosmetics sales girl who has become smoking buddies with a the staff of an ad agency. As they meet in the alleyway to smoke and gossip, Cherie meets the younger and good-looking ad exec Jimmy (Shawn Yue) who has just broken up with his girlfriend. Although Cherie is in a relationship, they end up exchanging numbers. The film chronicles what happens between the two over the course of the next seven days. They talk, they SMS each other and soon they begin to harbor feelings for one another. The simple premise blossoms into an extremely enjoyable romantic comedy that unlike most Hollywood offerings, feels authentic from beginning to end.

LOVE IN A PUFF will make even the skeptics out there feel like they’ve been on a romantic rendezvous in Hong Kong. The performances are immensely likeable and even believable, with camerawork that is loose enough to recall the French New Wave. Cherie is as refreshing, complex and multidimensional as they come, and not to mention her awesome purple hair. For festival-goers who need just one film pick that is sweet, smart, and sassy, LOVE IN A PUFF provides the perfect fix. Just be sure to stay long enough into the credits for bonus footage. – Mye Hoang

Co-presented by: University of San Diego


  • Director: Pang Ho-cheung
  • Writer: Pang Ho-cheung, Heiward Mak
  • Cast: Miriam Yeung, Shawn Yue


October 25, 2011 7:00 pm
Mission Valley UltraStar Cinemas